Job Information
ConvaTec Marketing Automation Manager in Paddington, United Kingdom
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2022 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com
We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.
A recognized subject matter expert in job area typically obtained through advanced education and work experience. Responsibilities typically include: • Managing large projects or processes with limited oversight from manager. • Coaching, reviewing and delegating work to lower level professionals. • Problems faced are difficult and often complex.
Key responsibilities
This is an influential role to ensure we build the foundations of marketing excellence through building and optimizing digital tools. It will require significant collaboration across Salesforce Effectiveness (SFE), IT, all Business Units, and within the MCoE. It will need to use specialist knowledge to define the strategy and roadmap to enable and optimise effective marketing automation across the organization, including data strategy and behavioural analysis.
Owner of Marketing CRM and the interdependent marketing tools to manage the prospect and customer lifecycle.
Implementation of marketing CRM strategy and operational model, working across marketing, sales, and CIC
Expert in developing digital products and executing end to end digital marketing tools to optimize customer relationship management and growth opportunity.
Develop, implement, and optimize marketing automation strategies to drive lead generation, customer engagement, and revenue growth.
Manage and execute end-to-end marketing automation campaigns, including segmentation, email marketing, lead nurturing, and scoring.
Collaborate with cross-functional teams to integrate marketing automation into broader marketing and sales initiatives.
Utilize marketing automation tools (e.g., HubSpot, Marketo) to create and manage workflows, drip campaigns, and personalized customer journeys.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing automation efforts and make data-driven recommendations for improvement.
Implement A/B testing methodologies to optimize email content, landing pages, and other campaign elements.
Stay current with industry trends and best practices in marketing automation to ensure the company remains innovative and competitive.
Provide training and support to marketing and sales teams on marketing automation tools and processes.
Collaborate with the IT department to ensure seamless integration and functionality of marketing automation platforms with other systems.
Troubleshoot and resolve issues related to marketing automation, ensuring consistent and reliable campaign execution.
Authority
Strong communicator: superior verbal and written English communication skills with an ability to translate large amounts of information into succinct actionable insights
Resilient and influential: thriving on challenge, bringing colleagues along on the journey
Curious connector: you can connect the dots across people, projects and partners, creating new opportunities
Strategic and business focused: considering the broader picture and perspective of others, activating the right plan based on holistic understanding of the business challenge and business needs
Key requirements
Proven experience in marketing automation, with a track record of successful strategy implementation
In-depth knowledge of marketing automation platforms and tools.
Experience in medium to large matrix organizations through periods of transformation.
Expert in data led digital marketing with extensive experience essential.
Strong analytical skills and the ability to translate data into requirements and actionable insights.
Excellent project management and organizational skills, with a keen attention to detail.
Effective communication, collaboration and influencing skills to work cross-functionally at a senior level.
Familiarity with CRM systems (Microsoft Dynamics preferred) and their integration with marketing automation tools.
Certification in relevant marketing automation platforms is a plus.
Med Tech or Pharma/Life Sciences experience is highly desirable.
Has the ability to translate complex technical language for range of different non-technical audiences.
Is passionate about delivering high-quality experiences end to end.
Actively encourages contributions from all those around them, recognising the value of team members’ input when solving problems.
7+ years of experience in product development
Understanding of business value related to features and functions.
Outstanding communication, presentation, and leadership skills
Sharp analytical and problem-solving skills
Ability to effectively manage conflicting needs of stakeholders
Education/ Qualifications
Degree
Experience in marketing great customer experiences & in marketing automation
Experience with a marketing nurture platform/marketing & Sales CRM
Examples
Introducing a marketing CRM will require collaboration and connection across existing silos. There will be a need to clearly articulate the vision and strategy, whilst also understanding and planning out the steps needed to implement a new enterprise solution globally across all the business units. It will require complex problem solving and a structured approach to delivery that unlocks value for the business and customers incrementally. The solution will need to be applied across different regulatory environments whilst also retaining a consistent enterprise approach. This will require being able to communicate with clarity across different stakeholder groups, turning a technical roadmap into a business strategic plan that unlocks value.
Understanding how we collect data compliantly across global markets with different regulatory environments in order to use that data to understand our customers more deeply and take across to drive conversion through the funnel. It will need to understand the value of different data points and create processes and ways of working between different teams to unlock value from the data. There is a significant level of stakeholder influencing that will be needed in order to move to the new ways of working to ensure that the return on investment in data collection and marketing automation is achievable.
Dimensions
Geographical scope: Global across all business units.
Principal Contacts :
Global IT Manager
Working closely to ensure automation products are fit for purpose for marketing requirements
Global SFE CRM Director
To agree ways of working and processes between Sales and Marketing teams
Marketing managers
To work closely with marketing managers to ensure they are able to use the marketing automation tools correctly.
Travel Requirements
Position is not expected to have significant travel requirements outside of the UK.
Languages
Speaking: Yes English*
Writing/Reading: Yes English*
*additional languages as required or nice to have
Working conditions
Hybrid working – 1 number of days per week in the office driven by business requirements as Convatec has a flexible approach to office working .
Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at careers@Convatec.com .
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
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